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Running a local business is hard in an age where almost everyone researches online before making any kind of purchase. Without a website and an online presence, you’ll find yourself lagging behind. But there’s also no point of having a website and writing content if no one is actually seeing it. To combat this problem, you need to make sure you have an SEO strategy and you must have a good reporting structure to ensure this strategy is doing well. Here are some things your SEO Sydney reports should contain as a local business.
Accurate And Updated Regional And Local Data
When it comes to delivering SEO reports and creating a good strategy, data is key. Without accurate data, you simply don’t know how you’re doing. But as a local business, you also need to ensure the data is drilled down to your region for the best results. Consider the following:
- Regional data should include how local competitors are doing in comparison to your business.
- Regional data should include your specific audience and their buying behaviour patterns to help you formulate a targeted strategy.
- Regional data must be regularly updated to help you make informed decisions about your strategy.
As a local business, having general national data is good but won’t help your overall objectives. You need to break down into your region so you’re able to deliver a more effective online marketing strategy for your local audience.
Rich Features To Help You Better Understand Your Online Capability
Your SEO reports should have some robust features to help you better understand how strong or weak you are online. Consider the following features when planning an SEO report:
- How organic and inorganic traffic is working for your website?
- How many backlinks do you have to your website and who are they from?
- How much competitor data do you have access to?
- What kind of position tracking is offered?
- Can you integrate your email marketing, social media and call campaigns into the tool?
- What kind of bounce and exit rates do you have on every web page of your site?
At the end of the day, a full-suite report will help you make better sense of how you are doing and whether your digital marketing efforts are properly paying off. Make sure you’re able to customise at different points in keeping with changing priorities and objectives.
Conversion Rate Optimisation
Getting traffic to your website is fine, but it’s not enough if you’re not converting leads into genuine sales or specific goal conversions whether you’re looking for more sign ups, downloads, followers or anything else. Consider the following:
- Are you converting enough leads into business? If no, what is stopping your audience from taking the next step? Could it be a poor CTA statement or bad website formatting? Take a good look at your website.
- Is your audience stagnating or are you not reaching the right people? A low conversion rate may require you to extend your offerings to a bigger pool if necessary.
- Is your content not being read? This goes in tandem with bounce and exit rates to determine whether people are not reading your content, and therefore not converting.
- Where are people entering the site? Which pages are most popular and how are they engaging with your site? Low engagement will result in a lower conversion rate.
- What devices work best for local conversions? Mobiles or desktops? With more and more users browsing the Internet via their mobile phones especially when they are on the go and looking for real-time information, low conversion rates could be because of failure to optimise for multiple devices.
Understanding conversion rates for your website will help you gain better insights into your local audience. You can then use these insights to develop a strategy that better speaks to their desires. You don’t want hundreds of people on your site if they are not genuine customers so make sure you look at quality over quantity.
Analytics has become more important than ever before because you’re able to get detailed insights into what you’re doing and how you’re doing it. But most importantly, it allows you to drill down deep into your customer base so you’re able to get information even at a local level to help you boost your SEO and overall business.
A long car trip can be just what the doctor ordered when you want to escape from a monotonous routine. It can be a great time bonding with friends or family or you can do it alone. The possibilities are endless. But without proper preparation and packing, you are risking a good vacation for a miserable one. Here are some steps to ensure smooth sailing.
1. Make a List well in advance
A week or two before you leave, make a list of everything you plan to take with you and other important tasks. This can include getting your car serviced or washed. Having a list to follow before you leave eliminates any chance of you forgetting something important on the day of departure.
A long car trip can get boring sometimes, you make sure to have some sort of entertainment on board like a movie player, a video game or a book to keep yourself engaged. This is especially more important if you have little kids with you.
3. Charge everything
Everything you take that has a battery in it must be charged before you leave. Yes, you can charge some devices in your car but it is a hassle to deal with unnecessary cords when you don’t have to. This is also a good time to download music and movies you plan to watch on the trip.
4. Talk to the other passengers
Make a game plan of when to leave and how the driving schedule is going to be. Make sure to let everyone know the plan well in advance to avoid any confusions or arguments on the trip.
5. Book your hotels well in advance
It is a nightmare to travel a long way to a strange city or town only to find out that you don’t have a place to spend the night because all the hotels are full. So make sure to book all the hotel rooms well in advance (2-3 days before) so that you aren’t left stranded when you reach your destination.
Packing is important for any trip and here are some tips to help you pack smarter.
• Use a large enough bag: You shouldn’t be cramming all your things into a handbag or backpack. Use a bag that can comfortably fit all the things you want to take.
• Pack 2-3 days before the trip so that you can avoid over-packing or worse, forgetting something important because you were in a hurry to pack.
• Pack an additional bag with things like books, laptops, snacks etc. so you can find them easier and won’t have to rummage through your entire luggage to get that packet of chips.
7. Wear something comfortable
On the day of the trip wear something comfortable and before you leave, check everything one last time, find a comfortable place to sit in the car and drive to your destination.
Tidying up is something that we all have to deal with once in a while and house cleaning is probably the most common example of this. For those who don’t have the time or energy to do it all themselves, a professional house cleaning service is more affordable than you might think.
For those who want to do it the old fashioned way, check out the following tips to make your house cleaning that much easier.
1. Break the job up into manageable sections
The hardest part about most house cleaning jobs is knowing where to start. We often get so overwhelmed by the enormity of the task ahead of us that we only do a piecemeal job before getting demotivated by how far we still have to go.
Logically, the best thing to do is the break the job up into bite sized chunks that you can easily compete in a short amount of time. People have enhanced motivation when they feel like they are actively completing tasks as they go, rather than working towards one big idyllic goal.
2. Don’t do it alone
A big mistake people make when attempting house cleaning is that they attempt to do it all themselves rather than asking others for help. People often feel embarrassed by their clutter and often don’t want to inconvenience friends and family with their mess.
The truth is that house cleaning days can be incredibly fun to do with a group of people. Gather some close friends, grab a few of your favourite albums or mixtapes and get to work! You’d be surprised by how much laughter and storytelling occurs while people are tidying up.
3. Organize everything into categorized bins
One of the best ways to make your house cleaning easier is to create labelled bins for everything. While you might be thinking it’s easy to keep track of a keep and throw away pile, it’s actually prudent to go a bit deeper than that.
Consider creating bins for charity, recycling and maybes. This speeds up the process as you can instantly know where to throw something while also giving yourself a second chance to rummage through your ‘maybe’ pile to see if there’s anything you want to keep.
4. Hire a professional house cleaning company
Sometimes the best solution is to simply hire outside help and a professional house cleaning company is far more affordable than you might think. You can either get a full team to do a once-off job for you or you can get a routine cleaner to come and tidy your house while you’re at work.
Many people who can afford and would benefit greatly from house cleaning services chose not to because they think it’s lazy that they aren’t doing it all themselves. The truth is that there’s no shame in hiring outside help as long as it supplements your lifestyle in a positive way.
5. Hire a skip bin
When all else fails, you can always rely on a hiring a skip bin that you can simply dump all your unwanted junk into. A skip bin is essentially a large steel container you can rent and have collected after you’re done filling it with junk.
Obviously with this method you need to be careful about your sorting so that you don’t end up throwing away something you actually want to keep.
Ultimately, your house cleaning is going to take some hard work no matter what way you go about it. As long as you are smart about the way in which you attack the mess, it won’t seem nearly as overwhelming to deal with.
As a mom, there is always a lot to do and a lot screaming for your attention here and there. It is even worse when you’re a working mom, or you own your own business. Everything and everyone wants a bit of you. From the husband to the kids, business partners or boss at work, the house chores are there staring you in the face and all of that. Sometimes, everything feels unorganized and uncoordinated. But, with the right “tools,” you can reorganize and re-coordinate your life. You don’t have to “lose your mind” at any point in time.
With the following five apps in this article, your family plus work stress can reduce to the barest minimum. You can even plan your dinner and shopping lists with your phone. You, your family and work partners can always have smiles put on.
Five productivity apps for moms
Evernote: Evernote is a fantastic app suitable for meticulous note-taking. If you need something with which you can quickly drop your ideas as they come so they don’t slip away, Evernote it is. With it, you can make a to-do list, take notes and save documents there such as word documents, PDFs, and even excel sheets. One outstanding thing about the app is that it allows you to streamline across other devices. It can remind you about some of your jottings to be put on your calendar later. Also, you can share your notes with others so it can even serve as a means to communicate with those who matter to your daily life.
Google Calendar: The Google Calendar is a fantastic way for you to schedule your programs. And, you can bring it into your calendar for automatic synchronization when you make appointments. With the app, you can plan your activities and daily programs such as doctor’s appointments for you or your kids, your children’s activities at school and all of that. For your business/work, you can always stay connected anytime and anywhere with your colleagues. And guess what? Setting it up is as simple as ABC. Majorly, what it requires is setting up a Gmail account. For a mom, you may need this to keep you productive.
Google Drive: Google Drive allows more than one person have access to a document or spreadsheet. You can both edit on Google drive at a time, fantastic right? Google Drive is everywhere these days. You can access it on your mobile phone, office computer and home computer. It is convenient to work with. Wherever you go, your necessary documents are always with you, since you can access it on your phone and computers, anywhere at that! You can create word documents, spreadsheets, slides, google forms, Google drawings, etc.
Cozi: This is a must-have organizer for moms. With it, you communicate and coordinate schedules and activities, stay on the same page with your family without losing your mind. You can make your to-do list with it, track grocery lists and even make a dinner plan ahead of time.
It features family calendar which allows you keep track of what everyone is doing or is to do. It has a color-coded calendar to help you remember where who should be and when. With this app, no one will miss an appointment. You can set reminders, organize school schedules, practices, lessons for your kids, organize your meetings and activities, it also allows you to save recipes, make shopping lists, and more.
Unrollme: Most times we sign up for newsletters that eventually become a bug and fills up our emails. When the time to pick out the relevant emails comes, it becomes a challenge because there are way too much of junks to go through. Unrollme is an app that comes to help you from drowning in those junks and unwanted emails. With just one click, those junk emails are over for good! You can effortlessly unsubscribe from junk emails and never see them again.
I hope you try any or all of these apps out. For me, a happy woman equals a happy family. So, why not plan your activities and remain focused with the help of the above-suggested applications. Good luck with them!
Record your expenses
The first step to money saving is to identify and figure out how much you spend. For this, you will need to keep track of all your expenses such as coffee, household item, cash tip, etc. Once you have collected your necessary data, organize the figures and assign them into categories such as gas, grocery, and mortgage and total each amount.
Make a budget
After you have an idea of how much you spend in a month, you can then organize the recorded expenses into a workable budget. The budget should outline how your costs measure up to your income so that you can plan a spending limit. In addition to monthly expenses, factor in expenses that occur regularly but not every month such as car maintenance.
Plan on saving
Create a savings account category after you have formulated a budget. Attempt to keep a minimum of at least 10-15 percentage of your income. If you have very high expenses which you cannot cut back, consider downsizing or reducing costs by identifying non-essentials of your expenditure.
Determine something to save for
One of the best methods to save money is by setting a goal. Begin by thinking of what you want to achieve by saving for it. Some would like to get married, plan a vacation or save for retirement. After setting a goal, determine how much money you will need to and how long will it take for you to save for it.
Decide your priorities
After considering your expenses and income, your targets or goals are likely to have the most significant impact on how you allocate your savings. Remember to save for long-term goals as it is crucial that retirement planning does not take the back seat to short-term needs. Learn how to efficiently prioritize your goals to have a clear picture of where to start saving from.
Pick the right tools
If you are saving for short-term goals, consider FDIC-insured deposit accounts like savings account and CD or certificate of deposit. For long-term goals consider FDIC insured individual retirement accounts or IRAs or securities such as stock or mutual funds. Before finalizing, look at all the options and consider things such as balance minimums, fees, and interest rates.
Make saving automatic
Methods such as splitting your direct deposit and setting up automated transfers are relatively easy methods to save money. And since you do not have to think about it, and it reduces the tendency of excessive spending.
Watch your savings grow
Check your progress every month and periodically review your budget. This will not only allow you to follow up on your savings plan but help you identify and fix problems quickly.
Understand your assets and liabilities
Your net worth is determined by the debts and liabilities you own. Assets include cash, savings, stocks, bonds, real estate, retirement accounts and anything else which holds value such as cars or collectibles. Liabilities consist of student loans, mortgage, bills due, auto loans and credit card debt. Consider calculating your net worth annually by adding the value of all your assets and subtracting with total liabilities. This can reveal an overall financial picture.
Assess your goals
At least once a year, review your short term, medium term, and long-term goals. Consider how much are their costs and are you on the right track to meet them. Long-term goals such as retirement traveling may not change year to year, but short-term goals like paying credit card bill and medium-term goals like saving for a house are more susceptible to changes. Decide to re-evaluate such goals every three to six months.
Check your credit report
Your credit report contains relevant information about your credit accounts and payment history. Maintaining a good credit score is vital for availing loans at the best possible rates. The CFPB or Consumer Financial Protection Bureau recommends evaluating your credit report at least once a year to make sure it is up to date and apt.
Name your beneficiaries
Generally, when you open a retirement account or avail an insurance policy, you will be asked to name a beneficiary. The beneficiary is the person who would collect the amount in case of your death. Usually, the spouse is selected as the default beneficiary, but you can assign children or anyone else.
Manage your taxes
It is crucial to set aside enough amount for the payment of the tax bill before the annual deadline, which is generally on April 15. The amount of federal income tax you are required to pay each year depends in part on your tax bracket.
Check if your investments and goals align
Consider quarterly checking your investments whether in retirement plans, tax brokerage accounts or mutual funds in January, April, July, and October to ensure your investment selections are appropriate for your financial targets and age.
Determine if you have the right insurance
At least once a year, it is essential to assess the type and amount of coverage you will require. For example, you should consider renter’s policy, and for home purchases, you should consider homeowner’s insurance. An insurance agent can help guide you in determining whether you have the right type and amount of insurance coverage.
Years of research has yielded results which suggest that cannabis may be of benefit in the treatment of some conditions which are listed below.
Medical marijuana has been studied to treat chronic pain. In the U.S, chronic pain is the leading cause of disability, affecting more than 25 million adults. Studies have revealed that marijuana or products containing cannabinoids, which are the active ingredients of marijuana, are known to act on the pain receptors of the brain, making them useful in redressing chronic pain.
Alcoholism and drug addictions
Although a comprehensive study revealed that intake of marijuana could help people with alcohol or opioid dependencies fight against their habits, this finding may be contentious as further investigations show that regular consumption of marijuana can comparatively increase the risk of abusing other substances and becoming more dependent on it. It is also observed that more the user takes marijuana; the more likely they are to develop a substance abuse problem with marijuana.
Depression, post-traumatic stress disorder and social anxiety
Studies have been conducted to check the effect of marijuana on the treatment of mental illness. Evidence supporting the fact has been observed although marijuana has been found to not be an appropriate treatment for a specific mental illness such as bipolar disorder or psychosis. The evidence in support of marijuana treatment for mental illness states that marijuana use can alleviate symptoms of social anxiety. This is again contradicted by another study which indicates that regular users of marijuana are at increased risk of social anxiety.
There is sufficient evidence suggesting that oral cannabinoids are quite useful in tackling issues against nausea and vomiting sourced from chemotherapy. Smoking marijuana can help alleviate these symptoms as indicated by case studies. Relevant studies of the effects of marijuana on cancer suggest that cannabinoids can be useful in slowing down or even killing off a certain type of cancerous cells. This hypothesis states that it is helpful in small measures and is a relatively safe treatment. That being said, it is not effective in controlling or curing cancer.
Marijuana use has been found to display moderate positive effects in people with multiple sclerosis, although short-term use of oral cannabinoids can enhance symptoms of spasticity.
As of recent times, the FDA or Food and Drug Administration has approved the use of medicine containing cannabidiol or CBD to redress two severe types of epilepsy, namely Lennox-Gastaut syndrome and Dravet syndrome. These syndromes are comparatively difficult to control other types of medication. The CBD infused based drug is known as Epidiolex.
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